HBO's series
Game of Thrones has been one of the most popular TV series for quite some time.[ref]
Game of Thrones Piracy Hits Record High Despite HBO's Stand-Alone Service[/ref] It is also one of the most pirated shows for that same period of time.[ref]
Game of Thrones Piracy Surges to New High[/ref] One the first (and most popular) blog posts here cited the fact that 1.5 million people had illegally downloaded
Game of Thrones' second episode within hours of it airing.[ref]
Copyright Infringement Litigation Over BitTorrent File Sharing: Truth or Troll?[/ref] Over time, it gets worse. This year, the premiere drew 8 million viewers. It also drew 13 million pirates.[ref]
Game of Thrones Piracy Surges to New High[/ref] What makes it interesting is those 13 million pirates could have, if they wanted to, watched the show legally, for free.[ref]
About HBO NOW[/ref]
The excuses for piracy of
Game of Thrones all just got blown out of the water. The same tired excuses for piracy get repeated over and over:
- The content (whatever it's form) is too expensive, so I just take it for free.
- HBO does not make it available in my country at the same time in the US, so I just take it for free.
- I don't want to have to pay for a cable subscription and for HBO, so I just take it for free.
Google, for its part, also repeats the same tired excuse for piracy over and over:
"Google's advice for the best way to combat piracy? Content owners should provide ‘better, more convenient, legitimate alternatives.'"[ref]
Google Positions Itself as a Leader in Fighting Web Piracy: Company has been taken to task for not doing enough to fight copyright issues[/ref]
Google, BitTorrent pirates, meet "HBO NOW." Like Netflix, you can now get HBO streamed directly to you.[ref]
About HBO NOW[/ref]
"To use HBO NOW in your browser, you need a laptop or desktop computer running either Mac OS X version 10.6 or later, or Microsoft Windows Vista or later. In addition, you'll need one of the following support browsers updated to at least the version shown:
I think that covers a large majority of those who have been using BitTorrent to download
Game of Thrones. So what does this service cost? Currently, $14.99 a month,[ref]
How much does HBO NOW cost?[/ref] a lot less than a pirate is probably paying for their internet connection.
In addition, HBO is offering up a free trial period.[ref]
Id.[/ref] So, as this article in
Entertainment Weekly succinctly pointed out:
"HBO offered a 30-day free trial of the service in April that subscribers could cancel at any time—so users could have binged the entire series legally and for free."[ref]
Game of Thrones Piracy Hits Record High Despite HBO's Stand-Alone Service[/ref]
And here's the kicker: For regular HBO subscribers, HBO made the premiere of
Game of Thrones available in 170 countries at the same time.[ref]
Game of Thrones to Finally Air Around the World at the Same Time[/ref]
So, effectively, HBO has called Google's bluff. HBO did exactly what Google recommended: they set up an easy, convenient and inexpensive way to deliver their programming. And guess what, people still pirated the work to the tune of 13 million people.
HBO called the pirates' bluff as well. Going beyond cheap and easy, HBO made the premiere of
Game of Thrones available during a free trial and made it available virtually everywhere simultaneously. And guess what, more people pirated
Game of Thrones than watched it legitimately.
Face it; pirates take stuff because they can get something of value for free, without any real fear of negative repercussions, either by way of a lawsuit or the local gendarmes showing up at their door. Which is what would happen if you took something of value without paying for it if it were a tangible object.
As a final note, in a situation fraught with irony, the pirate BitTorrent site Demonoid is now blocking people who try to access their site with their Ad-Block software turned on.[ref]
Demonoid Blocks Adblock Users - Fair or Fail?[/ref]
"Demonoid informs [Torrent Freak] that ad revenue has decreased a lot plus the site has had difficulty collecting money from affiliates. The site can accept donations via Bitcoin but Demonoid says that users are reluctant to use it. ‘We need to implement some measures, or we face closure,' the site concludes."[ref]
Id.[/ref] At least one outraged pirate has stated that he will now "boycott the site."[ref]
Id.[/ref]
You mean to tell me there is no honor among thieves? Welcome to the modern internet world.